St. Pete web design professionals say that web design matters a lot in making a good impression on potential customers. User experience is today’s buzz word and Google is taking it very seriously. Sites with good user experience get better ranking. With stiff competition on the web, businesses cannot afford to put customers through bad experience like spammy links, and broken links. On the other hand, good web design can actually help bring in more revenues. Here is how:
Raised brand credibility
A well designed site will hold the attention of a visitor long enough to go through the content. This is a good opportunity for the company to make a pitch on the brand, products and services. The visitor recognizes that effort has been put to make good user experience.
Good design coupled with informative content makes the customer mark the site as an authority site which raises brand credibility and makes it easier to convert the customer.
Better customer direction
Good customer design ensures that visitors find what they are looking for quickly. Good navigation design will ensure that the customer is able to find products quickly and check out easier. This ease of use will make it more likely for the customer to buy again from the same site.
Communication with the customers is a crucial element of customer service. Good web design will avail informative content with the use of a FAQ section, video tutorials, social media widgets, and live chat support and so on. This kind of support makes it easier for a potential customer to make up her mind in buying as the customer support is assured.
Better learning experience
Tampa web design professionals say that over 60% of web traffic is search generated. It is highly likely that a visitor to your site will have originated from a search engine when looking for information on a product. Good web design and informative content will convince the customer to make a purchase from the site.
Longer lasting impressions
With thousands of competing sites, a business is likely to have only one chance to impress a potential customer. Good web design that makes a good impression will make it more likely for the satisfied customer to make recommendations to friends.
Better response to calls to action
A potential customer who enjoys using a site is more likely to respond positively to calls to action. Better responses to calls to action will see revenues grow over time as customers take offers, discounts and other incentives.